Award-winning Canadian photographer Rob Fiocca is based in Toronto but famous all over the world. Few can beat his expertise at staging light. He evokes atmosphere and mood with wonderful creativity, thanks to subtle combinations of natural and studio lighting and a unique sensitivity to colour and texture. Endlessly innovative, his images reflect four key characteristics � perfectionism and passion, detail and dedication. Fiocca works in a range of media, encompassing interior design, still life, portraiture and travel as well as food, and he is always ready to experiment. Not surprisingly, his international client list is impressive in all fields, from advertising to publishing.